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{\*\generator Msftedit 5.41.21.2508;}\viewkind4\uc1\pard\cf1\f0\fs24 Privacy Center\cf0\f1\par
\cf1\f0 Privacy Center\cf0\f1\par
\cf1\f0 Privacy Policy\cf0\f1\par
\cf1\f0 FAQ\cf0\f1\par
\cf1\f0 Blog posts\cf0\f1\par
\cf1\f0 Videos\cf0\f1\par
\cf1\f0 Privacy Tools\cf0\f1\par
\cf1\f0 Dashboard\cf0\f1\par
\cf1\f0 Ads Preferences Manager\cf0\f1\par
\cf1\f0 Terms of Service\cf0\f1\par
\cf1\f0 Archive: Privacy Policy for Google Ads and the Google content network\cf0\f1\par
\cf1\f0 View current privacy policy | Version 08/07/2008\cf0\f1\par
\cf1\f0 Last modified: August 7, 2008\cf0\f1\par
\cf1\f0 Overview\cf0\f1\par
\cf1\f0 The Google Privacy Policy describes how we treat personal information when you use Google\rquote s products and services, including our advertising services. In addition, this Privacy Policy describes our privacy practices related to text and display advertising that appear on our own sites and on the sites of our partners in the Google content network.\cf0\f1\par
\cf1\f0 Google also offers display advertising services through DoubleClick. For more information see our privacy practices related to DoubleClick advertising products.\cf0\f1\par
\cf1\f0 When we serve a text ad on Google Search or on the sites of our AdSense for search partners, those ads may be served based on a variety of factors, including: your recent search queries, the language we believe you prefer when performing your search, and the IP address of the computer you used to determine an approximate geographic location.\cf0\f1\par
\cf1\f0 When we serve text and display ads on certain Google sites and the Google content network, those ads may be served based on a variety of factors including: the content on the page where the ad is displayed, the language of the page where the ad is displayed, a browser cookie, browser information, the date and time of your request, and the IP address of the computer you used to determine an approximate geographic location. Our AdSense partners may display ads from both Google advertisers and other third-party ad serving companies, including other ad networks. For more information about Google and third-party ad serving, see our third-party ad serving requirements.\cf0\f1\par
\cf1\f0 When we serve an ad to you, we may place a cookie in the browser of your computer. A cookie is a text file, consisting of a series of random numbers and letters that serve as a pseudonymous identifier for your browser, but does not identify you. We use cookies, web beacons or other technologies to record information about what ads your browser is shown, as well as what ads you click and other actions you take on our sites and services. The following describes how our cookies work to support our advertising services and conversion tracking, and how you can opt out receiving these cookies.\cf0\f1\par
\cf1\f0 Advertising Cookies\cf0\f1\par
\cf1\f0 The DoubleClick DART Cookie on the Google content network\cf0\f1\par
\cf1\f0 Google uses the DoubleClick DART cookie on the Google content network to help advertisers and publishers serve and manage ads across the web. When you visit a website and view or click on an ad served through the Google content network, we may place the DART cookie on your computer. The DART cookie identifier associated with your web brower is the same identifier used when you visit websites that use DoubleClick advertising services. If you already have a DART cookie on your computer, no additional DART cookies should be dropped.\cf0\f1\par
\cf1\f0 For more information about the use of the DART cookie in DoubleClick\rquote s advertising services, check out the DoubleClick Privacy FAQ.\cf0\f1\par
\cf1\f0 You may opt out of receiving the DART cookie at any time, as described below.\cf0\f1\par
\cf1\f0 How we use the DoubleClick DART cookie information\cf0\f1\par
\cf1\f0 We use the advertising cookie information collected on the Google content network to:\cf0\f1\par
\cf1\f0 Enable the following ad serving features:\cf0\f1\par
\cf1\f0 Frequency Capping: Prevents users from seeing the same ad over and over again;\cf0\f1\par
\cf1\f0 Spam Filtration: Cookies are one of many signals that allow us to identify invalid clicks (or ad queries) and to protect our advertisers from fraudulent behavior;\cf0\f1\par
\cf1\f0 View-Through Conversions: to provide insight to advertisers on how many people who were exposed to an ad, didn\rquote t click, but subsequently visited the advertiser\rquote s website.\cf0\f1\par
\cf1\f0 Audit, research, and analyze the data in order to maintain, protect, and improve our services;\cf0\f1\par
\cf1\f0 Ensure that our ad-serving technologies function properly;\cf0\f1\par
\cf1\f0 Develop new services.\cf0\f1\par
\cf1\f0 The advertising cookie information described above is provided to advertisers and publishers who use our advertising services. In addition, Google or our advertising and publishing customers may use web beacons in conjunction with the DART cookie to collect information about your visit to the website and exposure to a particular advertisement.\cf0\f1\par
\cf1\f0 Google will not combine DART cookie information from the Google content network with:\cf0\f1\par
\cf1\f0 your personally-identifying information without your opt-in consent; or\cf0\f1\par
\cf1\f0 information collected by DoubleClick\rquote s advertising customers without their explicit permission. With such permission, Google may use and combine that information only in accordance with the Google Privacy Policy.\cf0\f1\par
\cf1\f0 How to opt out of DoubleClick DART cookie\cf0\f1\par
\cf1\f0 You may choose to opt out of the DoubleClick DART cookie at any time.\cf0\f1\par
\cf1\f0 If you select the DoubleClick opt-out cookie, ads delivered to your browser by our ad-serving technology will not be served based on the DART cookie. Your DoubleClick opt-out cookie will not be uniquely identified. Other customization options on the Google content network may no longer be available; for example, we may no longer be able to prevent your browser from being served with the same ad over and over.\cf0\f1\par
\cf1\f0 As long as your computer retains the DoubleClick opt-out cookie, Google won\rquote t serve new DART cookies to your browser.\cf0\f1\par
\cf1\f0 Please note that if you get a new computer, install a new browser, erase or otherwise alter your browser\rquote s cookie file (including upgrading certain browsers) you may need to opt out of the DART cookie again. Follow this opt-out process for each browser.\cf0\f1\par
\cf1\f0 Conversion Tracking Cookie\cf0\f1\par
\cf1\f0 Google also uses a cookie to measure advertising performance for advertisers who have opted-in to conversion tracking on Google and the Google content network. The conversion tracking cookie is set when a user clicks on an ad delivered by Google where the advertiser has opted-in to tracking. These cookies expire within 30 days and are not personally-identifiable. If this cookie has not yet expired when the user visits certain pages of the advertiser\rquote s website, Google and the advertiser will be able to tell that the user clicked the ad and proceeded to that page. Each advertiser gets a different cookie, so no cookie can be tracked across advertiser websites.\cf0\f1\par
\cf1\f0 How we use the conversion cookie information\cf0\f1\par
\cf1\f0 We use the information collected by the conversion cookie to provide aggregate conversion stats to advertisers who have opted-in to conversion tracking. Advertisers are able to see the total number of users who have clicked on their ad and proceeded to a page tagged with a conversion tracking tag, but they do not have access to personally identifying information.\cf0\f1\par
\cf1\f0 How to opt out of the conversion cookie\cf0\f1\par
\cf1\f0 If you want to disable conversion tracking cookies, you can set your browser to block cookies from the googleadservices.com domain.\cf0\f1\par
\cf1\f0 Privacy policies of other advertisers and publishers\cf0\f1\par
\cf1\f0 Google requires customers that display Google ads to comply with all applicable laws, including data protection laws that require posting a privacy policy. We encourage all users to review the privacy policies of sites they visit for information about those sites\rquote  data practices.\cf0\f1\par
\cf1\f0 Contact us\cf0\f1\par
\cf1\f0 If you have any questions about this policy, please feel free to contact us online or write to us at\cf0\f1\par
\cf1\f0 Privacy Matters\cf0\f1\par
\cf1\f0 c/o Google Inc.\cf0\f1\par
\cf1\f0 1600 Amphitheatre Parkway\cf0\f1\par
\cf1\f0 Mountain View, California, 94043\cf0\f1\par
\cf1\f0 USA\cf0\f1\par
\cf1\f0\'a92009 Google - About Google - Feedback\cf0\f1\par
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